About

“Life is Beautiful” – The Uwem Ayaya Story

Uwem Ayaya means “Life is Beautiful” in Ibibio, the language of my ancestors. It’s more than a name; it’s a prayer, a vibration, a lifestyle.
Rooted in ancient herbal wisdom and modern self-love, this is a sanctuary for healing through nature’s touch.

Uwem Ayaya

A family-run business dedicated to handcrafted, chemical-free self-care products for everyone.

Meet the Founder – Ariyan Usoro

My name is Ariyan Usoro, and this brand was born out of transformation. During a time when I was forced to slow down—mentally, spiritually, physically—I turned to the Earth for healing.
I began blending oils, herbs, and intention into remedies for mine and my families own pain and anxiety. That was the beginning of Uwem Ayaya.

Every product I create comes from that sacred place of healing: crafted by hand, aligned with ancestral knowledge, and infused with the energy of rebirth.
I’m not just here to sell you skincare—I’m here to remind you that life, even in its hardest moments, is still beautiful.

Our mission is wellness.

Our Mission

Our Mission & Values

At Uwem Ayaya, we believe in:

Radical Self-Care – because wellness is your birthright
Cultural Pride & Ancestral Wisdom – honoring our roots in every ritual
Sustainability – no harsh chemicals, no compromise
Holistic Healing – mind, body, and spirit in divine harmony
Accessibility – real healing, for real people

We want our products to feel like a love note from the Earth to your body.

What We Offer

Whether you’re easing joint pain, winding down for rest, or treating your skin like royalty, our herbal creations are here to support your journey.

We offer:

Luxurious Butters, Shimmer Oils, and more

CBD and Non-CBD Pain & Nerve Salves

Herbal Teas for Sleep, Energy, and Wellness

Botanical Face & Body Oils